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Why Brands Should Think Gender-Neutral
by Dominik Dodt Photo by Dominik Dodt Fashion shapes society and the reality of life for many people. It stands for identity, belonging, and change. This is already evident in various trends and movements that address the issue of sustainability in production, sourcing, and marketing (Green 2025). Nevertheless, many brands still think in terms of traditional gender classifications. Clothing is still strictly divided into “male” and “female” based on colours, cuts, and materia
20. okt. 20254 min læsning


What Are We Actually Liking When We Like Labubu? — Identity Anxiety and Symbolic Consumption
by Yani Xu Photo by Yani Xu The rise of Labubu is not only a fashion phenomenon but also a mirror of consumer psychology and cultural...
9. okt. 20253 min læsning


How to Change Consumers' Behaviour
by Djamila Habib Photo by Djamila Habib The necessity for sustainable action is increasing steadily; however, there is little change in...
24. jun. 20254 min læsning
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