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Luxury on Instagram: Authenticity or Just an Illusion?

by Dragana Vujmilović Photo by Dragana Vujmilović, Paris, 2023 At first glance, luxury fashion on Instagram looks flawless: glossy campaigns, staged minimalism, and polished storytelling that signals exclusivity. But there are tensions beneath the surface. Younger audiences now expect authenticity, sustainability, and diverse representation, not just attractive content. This article argues that while Instagram emphasizes the glittering world of luxury, it also reveals fundame

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