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Deconstructing Masculinity
by Anouk Jurkowski Illustration by Anouk Jurkowski In a time when gender identities are increasingly fluid, fashion is taking on a more political role. Especially in menswear, clothing is being used to deconstruct – or at least challenge – rigid notions of masculinity. But how much subversion really lies behind the androgynous look? And who actually has access to this form of self-expression? Historically, masculinity was never as “neutral” or “pragmatic” as it’s often portra
for 12 timer siden3 min læsning


Why Brands Should Think Gender-Neutral
by Dominik Dodt Photo by Dominik Dodt Fashion shapes society and the reality of life for many people. It stands for identity, belonging, and change. This is already evident in various trends and movements that address the issue of sustainability in production, sourcing, and marketing (Green 2025). Nevertheless, many brands still think in terms of traditional gender classifications. Clothing is still strictly divided into “male” and “female” based on colours, cuts, and materia
20. okt.4 min læsning


What Are We Actually Liking When We Like Labubu? — Identity Anxiety and Symbolic Consumption
by Yani Xu Photo by Yani Xu The rise of Labubu is not only a fashion phenomenon but also a mirror of consumer psychology and cultural...
9. okt.3 min læsning
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